Sender Reputation Explained

Many mailbox providers look at the impression a sender gives over a period of time based on the quality of email that they send. Having a bad reputation will result in deliverability issues which can take time to recover from. Sender reputation is gauged by analysing the behaviour of the sending domain name and IP… Read More »

Email Engagement Filtering Explained

Some mailbox providers analyse how recipients interact with emails and base filtering decisions on how the majority of users react. This typically means that if you are sending emails that the majority do not open, mark as spam or delete without reading then your all of your emails are likely to be moved to the… Read More »

Email Content Filtering Explained

Content filters work on the content (or body) of email messages. While not intended to interfere with legitimate senders, mistakes can occur. Content filters work by scanning the text of an email for signs of spam or fraud. Historically, they were based on trigger keywords such as free offer. These they are much more advanced… Read More »

Opt-Out Email Marketing is Dead

The days of the “email blast”, when potential customers were subscribed to a mailing list, then sent marketing copy until they un-subscribed, is dead. Modern spam filters use methods such as machine learning and behavioural analytics to keep unwanted and unsolicited advertisements away from recipient inboxes. Meaning that the negative reactions of some users to… Read More »

Referral Program Launched

We Monitor Email are delighted to announce that our referral program has now officially launched. Under this program, we pay members a cash reward for every bit of business that we win as the result of an email introduction made by them. Organisations encounter email deliverability issues all the time. When those problems are more… Read More »

Subscriber Permission and Email Deliverability Explained

Nowadays, permission has a direct relationship with deliverability so it is more important than ever that you seek clear permission before you subscribe people to your email newsletters. Modern spam filters use machine learning and behavioural analytics to work out what their users think of the email they receive. That means that if enough users… Read More »

RBLs and spam traps explained

RBLs Real-time Block Lists (RBLs) are databases of IP addresses and domain names which are considered confirmed sources of spam. RBLs are individually operated by a collection of businesses and non-profit organisations. They aren’t actually responsible for blocking email, email providers must incorporate RBLs into their filtering tests in order for email from a listed… Read More »

DMARC explained

Domain Message Authentication Reporting and Conformance (DMARC) is a mechanism to tell mailbox providers how to handle emails claiming to be from your domain which are not coming from SPF designated sources or signed by DKIM. DMARC uses a special DNS record in the domain used in the header from. It requires that both the… Read More »

DKIM explained

DomainKeys Identified Mail (DKIM) is a method of digitally signing emails so that the recipient mailbox provider can run a test and see if the message headers or body were altered in-transit. It is used for fraud pevention. There are two components to DKIM, a special DNS record containing the public key and a corresponding… Read More »